The Yelp Reviews You Don’t See

I bet you didn’t know that every business being reviewed on Yelp has a handful of reviews, if not more, that are being quietly tucked away just below all the reviews that you do see…

Interesting.

You see, Yelp gets millions of reviews from their users. Millions too many to be posted online. I mean honestly, imagine having to read pages and pages of reviews – many of which might be total garbage or catfish bait – just to get an idea of whether or not the business you are interested in is reputable enough of your time and money. So, what Yelp does is use an automated software to recommend the ones that are most helpful for the Yelp community. The software looks at dozens of different signals, including various measures of quality, reliability, and activity on Yelp – and boom – you have a concise collection of reviews to get to it with…

This process is great and all, but for the smaller businesses on Yelp, some of those discarded reviews are legit and would really benefit them. So, what happens to all the those reviews – the ones that somehow didn’t make the cut? Good question. What happens is, those reviews are quietly tucked away, just below the main ones, in a faintly greyed out link. And although these reviews are not factored into this business’s overall star rating, many of them might still be worth a look-see. For example, a recent 5-star Yelp reviewer of Philadelphia Massage Studio had this to say the other day: